Hot dog! Cooperative marketing breeds success for the Crazy Dog brand

Article Abstract:

Cardinal Laboratories Inc's dog shampoo, Crazy Dog, became so popular that retailers were asking for other products. However, the firm did not have the resources to extend its product line. Instead, Cardinal Laboratories invited other manufacturers to share in branding other related products. Four other firms finally decided to join, producing such products as Crazy Dog dog-shaped chew toys and Crazy Dog fabrics.

Marketing, Shampoos, Animal products, Cardinal Laboratories Inc.

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Fear of flyers: the most common brochure blunders, and how to avoid them

Article Abstract:

Marketing consultant Marcia Yudkin recommends that marketers designing brochures should not waste space by putting the company name on the front of the brochure. Effective brochures should answer a customer's question, 'What's in it for me?' The brochure should have a definite purpose, such as a trade show brochure or one that is designed for direct mail. A sloppy brochure will not be as effective.

Marketing Management, Management, Planning, Pamphlets

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