Games without frontiers: online contests drive visitors to their sponsors' Web sites - but do they keep them there?

Article Abstract:

Online contests have become an increasingly popular way to draw traffic to Web sites, but as the online community becomes larger and more sophisticated, companies are looking for games that begin to build a relationship between players and the sponsor. Yoyodyne Entertainment pres and founder Seth Godin believes that creating convent and quick games and contests that building a feeling of mastery for players is the key to the success of his company, which has developed more than 100 contests and games for clients.

On-Line Information Services, Advertising and Related Services, Advertising, not elsewhere classified, Videotex & Teletext Svcs NEC, Sales Promotion Services, Usage, Services, Online services, Internet services, Online information services, Video games, Marketing industry, Contests, Yoyodyne Entertainment

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Hooked on cable: Road Runner, Time Warner's cable modem-based Internet access service, shifts into high gear

Article Abstract:

Time Warner's Internet Service Provider Road Runner was introduced in Elmira, New York, in July, 1995, and has since garnered much attention from international onlookers. The service is geared to provide cable customers with high speed Internet access and local programming, to help differentiate the service from other Internet access services. Elmira was chosen as a test site because of its two-way information transfer cable system.

Management, Internet service providers, Time Warner Inc., Information services, TWX, Elmira, New York

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