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Advertising, marketing and public relations

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Video companies using all forms of advertising

Article Abstract:

Video and production companies in the Pennsylvania region have had some measure of success with their advertising in 1998. Some companies, on the other hand, have continued relying on word of mouth. For instance, the Scriber Video Center, a non-profit media arts center in Philadelphia, has begun advertising in community newspapers in addition to its direct marketing efforts. With a contrasting strategy is the Philadelphia Film and Video Association, which depends mostly on word of mouth and its monthly newsletter.

Author: Block, David
Publisher: Advertising/Communications Times, Inc.
Publication Name: Advertising/Communications Times
Subject: Advertising, marketing and public relations
ISSN: 0193-4457
Year: 1999
United States, Advertising, Teleproduction and Other Postproduction Services, Video Post Production Work

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Restaurant Marketing Pros Open New Public Relations Co

Article Abstract:

Curry and Hohns, a new marketing public relations company based in Philadelphia, PA, has been established by Bill Curry, a well-known Philadelphia restaurateur, and Nancy L. Hohns, an award winning marketing executive. With specialization in special events management, the company has coordinated cooperative advertising campaigns for South Street merchants and has done works for Budweiser and Bacardi.

Publisher: Advertising/Communications Times, Inc.
Publication Name: Advertising/Communications Times
Subject: Advertising, marketing and public relations
ISSN: 0193-4457
Year: 1999
Strategy & planning, Public Relations Agencies, Pennsylvania, Public Relations, Public relations firms

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