Made to order

Article Abstract:

Moore Corporation Ltd. and KPN enable companies to offer potential customers tailored catalogs featuring a specified set of goods instead of a broad range of merchandise. Once a customer requests one, a company can deliver a narrowly focused, colorful catalog of items within two days. A test of the concept in the Netherlands demonstrated promise, and additional tests are planned in North America and the UK.

All Other Publishers, Catalogs & Directories, Miscellaneous publishing, Management, Moore Corporation Ltd., Printing industry, KPN, Directories, Catalogs

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Very direct marketing: Catalina Marketing is planning to put targeted coupons in shoppers' mailboxes

Article Abstract:

Catalina Marketing Corp. is offering a new marketing service that provides a 16-page, direct-marketing magazine to grocery shoppers that is targeted according to information provided by frequent-shopper programs. The magazine, called One-To-One Direct includes advertising and coupons specifically targeted to individual customers based on information collected by supermarkets over a 52-week period.

Supermarkets and Other Grocery (except Convenience) Stores, Grocery stores, Supermarkets, Marketing industry, Catalina Marketing Corp., POS

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Royal treatment: a British company uses e-mail to help U.S. direct mailers expedite overseas delivery

Article Abstract:

Royal Mail U.S. Inc. allows US direct marketing firms to reach foreign markets in one to seven days, much faster than if they tried to send their catalogs from the US. Documents are produced and then mailed to prospective clients. Publicly owned Royal Mail is a subsidiary of the British Post Office. This service is important because foreign markets respond more often than US markets.

Private Mail & Express Services, Couriers and Messengers, Usage, Electronic mail systems, Email, Postal service, Royal Mail

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