It's almost like being there; technological advances make it possible to market products or attend seminars without having to change out of your bathrobe
Article Abstract:
Business training is getting cheaper by the use of the Internet. Instead of companies sending employees somewhere else for training, employees can now learn via the Education News & Entertainment Network, which offers business-to-business training over the Internet. The Internet is also an especially effective medium for marketing high technology brands, where users can learn more thoroughly about the products online.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
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Virtual orders mean real packages; business alliances along the service chain can make for win-win scenarios
Article Abstract:
FedEx's VirtualOrder program is establishing more customer loyalty by encouraging its clients to go online. The shipping service firm is offering its customers space on FedEx's Web site to create their own online catalogs. FedEx then downloads orders from these customers with online catalog services and delivers the packages. Customers of FedEx can also track their own customers' orders via the software.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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