Power to the people: competition was a foreign concept to electric companies

Article Abstract:

Electric companies are facing deregulation and will soon face an increase in competition among utilities, both private and public. In addition, these firms may be changed into separate power producers, power wholesalers and power transmitters. To ready themselves for more competition, many utilities are already focusing on streamlining their operations and researching ways to become more effective. Some are considering marketing household appliances to extent their business.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Electric Utilities Regulation, Economic aspects, Electric utilities, Market share, Deregulation, Utility regulations

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Better than a refund: using published Internal Revenue Service data to develop a business-to-business marketing strategy

Article Abstract:

The Internal Revenue Service annually publishes summarized data on businesses that includes information such as whether a business is a sole proprietorship, a partnership, or a corporation; a two-digit Standard Industrial Classification, or SIC, code; and summarized business receipts and net income. A case study of how that information was used by Connecticut Mutual Life Insurance Co to refine its business-to-business marketing efforts is presented.

Life Insurance, Direct Life Insurance Carriers, Advertising, Advertising and Related Services, Industrial Advertising, Marketing, Insurance industry, Life insurance industry, Business-to-business market, Business to business market, Target marketing, Business to business advertising, Connecticut Mutual Life Insurance Co.

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From snapshots to videos: the American Community Survey will provide regular updates on the population - assuming it gets the go-ahead from Congress

Article Abstract:

The United States Bureau of the Census has developed a new system for collecting population data. The American Community Survey began testing in 1996 and is planned for implementation after the 2000 census. The American Community Survey is designed to provide current and up-to-date detailed information about large sections of the population, which could be a boon for the marketing industry.

Administration of General Economic Programs, Bureau of the Census, Admin. of general economic programs, Planning, United States. Bureau of the Census, Census, Censuses, Demographic surveys

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