Easy does it

Article Abstract:

Cambridge Consultants' new simulation system provides designers of consumer electronics products with an interactive 'cartoon' of the product using software simulation. The system runs on an Apple Macintosh Quandra using Aldus's Supercard software. Such modelling can be used to test user reaction and also allows engineers and designers to analyse and alter software and hardware in order to produce a detailed interface specification. A smart card gas meter has been designed for Landis and Gyr using the simulation system.

Usage, Innovations, Consumer electronics, Design and construction, Computer simulation, Control panels, Cambridge Consultants Ltd.

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Meeting his maker

Article Abstract:

Matthew Hilton is designing affordable furniture for SCP. He has diverted from his traditional techniques as a result of listening to manfucturers' advice to keep to simple geometric lines in order to produce a product which will suit the mass market. Hilton's club armchair, with a retail price of 750 pounds sterling, is based on a beech frame, with flat chipboard panels and flat foam. It does not have the sumptuous padding used in his Hilton Balzac settee, which costs around 2,000 pounds sterling.

Methods, Marketing, Home furnishings, Furniture design, Chairs, Architect-designed furniture

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The changing faces of Pentagram

Article Abstract:

The employee team at Pentagram, the design consultants, is changing with the resignation of Alan Fletcher and the entry of David Pocknell and Daniel Weil. Alan Fletcher is the first of the original founders to leave. The others are Theo Crosby, Kenneth Grange, Colin Forbes and Mervyn Kurlansky. Fletcher wishes to pursue less commercial design projects on which he can spend more time. Pocknell was formerly the President of the CSD and Wiel was a professor of industrial design at the Royal College.

Eating places, Officials and employees, Appointments, resignations and dismissals, Pentagram Corp., Fletcher, Alan G., Pocknell, David, Weil, Daniel

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