Wave goodbye to those classifieds

Article Abstract:

Newspaper designers in charge of classified ads should be flexible enough to design electronic ads because the Internet will slowly eat away at the revenue derived by newspapers from advertisements. By adapting to the growing popularity of the Internet as a reading medium, designers are saving their own jobs. Before shifting to electronic ads design, newspaper page designers should first consult their newspapers' market research to know the reasons why readers read the classified ads.

Evaluation, Internet/Web advertising, Internet advertising, Newspaper advertising, Classified advertising

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Where's the revenue? Newspapers seek ways to make their on-line children profitable

Article Abstract:

Newspapers should focus on how they can make on-line versions of their product profitable. They should focus on content since it generates the traffic sought after by advertisers. They should make the common mistake of exerting excessive effort to differentiate themselves from print newspapers. They should also attempt to understand the advantages and limitations of information networks and capitalize on the inherent advantages, such as searchable databases.

Usage, Computer networks, Economic aspects, Newspapers, Information networks

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