Weather? Just forget about it!

Article Abstract:

A deputy managing editor suggests that newspapers should get out of the business of publishing news forecasts and focus on publishing stories about the weather. Radio, television and the Internet provide instant and timely access to weather data while newspaper weather forecasts are hours-old, rendering them useless to readers. Thus, newspapers will be doing their readers a great service if they focus on articles that explain certain weather phenomena, environmental pieces and historical data that will be of use to the immediate locale.

Evaluation, Weather forecasting, Weather broadcasting, Newspaper columns

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Marketing directors on the prowl

Article Abstract:

A humorous anecdote about the marketing director's dubious job of explaining the modern newspaper to potential advertisers is used as a take-off point for a light-hearted look at the future of the Web. The argument made is simple: newspapers will soon be made redundant by the emergence of online news providers that combine the user-friendliness of the computer with the flashiness of television. While the scenario painted may be a bit extreme, it is fairly plausible given the rapid pace of change on the Internet.

Innovations, Online services, Internet services, Humor and anecdotes, Journalists, Marketing executives

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Anatomy of a disaster: it may seem awful when the power goes out, but good planning can prevent panic

Article Abstract:

A good planning can prevent a lot of panic and confusion at the time of disasters like power cuts. Few tips regarding the resources that are needed during the time of disaster are presented.

Emergency management, Disaster planning, Instructions

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