Product differentiation and positioning: confused concepts

Article Abstract:

An analysis of the terms product positioningand product differentiation is presented. Although the two marketing terms are often used interchangeably, marketing researchers regard them as two separate ideas. It is shown that product differentiation is a special type of product positioning. Thus, the use of the term product differentiation may be dropped in favor of product positioning.

Research, Marketing management, Product differentiation

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Living with rheumatoid arthritis

Article Abstract:

A 48-year-old man has described his experiences of living with rheumatoid arthritis (RA). He has volunteered for a double-blind clinical trial on the use of MabThera/Rituxan (rituximab) for RA due to which, he has experienced sustained relief that lasts almost two years.

Patient outcomes, Drug therapy, Rheumatoid arthritis, Dosage and administration, Monoclonal antibodies, Rituxan (Medication), MabThera (Medication)

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Genetically-engineered Jaguar

Article Abstract:

The Mondial de l'Automobile or the Paris Auto Show celebrated its 100th anniversary in 1998. The celebration to commemorate its centennial year was marked by the exhibition of some of the best cars that have appeared in over 30 world premieres.

Column, Automobiles, Abstract, Exhibitions, 1998 AD, Paris Auto Show

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