Heavenly Volvos and celestial rolls

Article Abstract:

Warren Weith and Henry (Austy) Clark passed away this past Dec. Weith was a columnist for Car and Driver magazine during the 1960s and 1970s. His articles on Volvo cars may have helped to establish a market niche for them. Clark owned the Long Island Auto Museum.

Appreciation, Journalists, Wieth, Warren, Clark, Henry Austin, Jr.

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What has clear beer got to do with us?

Article Abstract:

The example of Coors's 'Zima' beer, which pre-tested well with focus groups before its release in the early '90s but flopped with the public, is applied to new cars. No amount of advertising or packaging can sell a mediocre auto.

Automobiles, Advertising, Automobile industry, New products, Product introduction, Zima Beverage Co.

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Roadside attractions

Article Abstract:

Highway travelers can see the world's largest tire in Detroit, MI, Wigwam Village in Cave City, KY, and the world's biggest ball of twine in Darwin, MN. Jayne Mansfield's death car can be seen in St. Augustine, FL.

Cover Story, Museums

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