The view: super scare campaign is bad news
Article Abstract:
Portraying retired life as a phase of life bursting with financial problems is not the right way to promote investments in retirement plans and schemes like superannuation. The purpose will be served better if these schemes are portrayed as something that bring happy endings rather than scaring the people into taking such options.
Publication Name: In the Black
Subject: Banking, finance and accounting industries
ISSN: 1832-0899
Year: 2004
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Setting and meeting client expectations
Article Abstract:
In an attempt to corner larger share of super funds, the Australian financial services sector is resorting to advertising with promises of higher returns. However, the financial advice offered in this manner is fraught with high-risk.
Publication Name: In the Black
Subject: Banking, finance and accounting industries
ISSN: 1832-0899
Year: 2005
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Choice mate!
Article Abstract:
The alternatives for employees on mandatory nine per cent superannuation contributions are examined.
Publication Name: In the Black
Subject: Banking, finance and accounting industries
ISSN: 1832-0899
Year: 2005
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