2001 - the brand management odyssey
Article Abstract:
Current market trends are opposing the assumptions supporting the classical brand management model. The classical model assumes that consumers will patronize a brand offering relevant added values and will be prepared to pay a price premium in recognition of the brand's value. However, modern cases show that brands cannot sustain a price premium, are slumping due to the increasing power of retailers, do not represent added value anymore and have lost the ability to innovate. In addition, advertising's role in branding is rapidly diminishing and the traditional brand management structure is becoming weaker as a result of market changes. Brand managers will, therefore, have to develop a new branding model which supports concepts such as partnership programs, active added values and global innovation searching.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 1996
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Mainframes Get Their Spreadsheets
Article Abstract:
The market for micro-like software adapted for mainframes is small and so far largely untapped. Mega Group Inc. is marketing MegaCalc, a micro-style electronic spreadsheet to run on IBM mainframes. Additional products are being developed by Mega. Six other software vendors have announced mainframe spreadsheet programs. Mainframe data entry is relatively slow but calculations are very fast. MegaCalc users can share spreadsheet data with users of other spreadsheets. Spreadsheets can automate financial forecasting and inventory control in a grid format. A photograph of the founder of Mega Group Inc., Alan Cameron, and a mainframe spreadsheet is included.
Publication Name: Venture
Subject: Business, general
ISSN: 0191-3530
Year: 1984
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From room to room: tracing cherished possessions through the changing decor of three stylish women
Article Abstract:
Lancaster, Radziwill and Hogg are known for their exquisite taste in home furnishings and their homes have frequently been photographed. By comparing the interiors of their homes over 40 years, it is apparent they use certain familiar pieces of furniture in each redesign.
Publication Name: The New York Times Magazine
Subject:
ISSN: 0028-7822
Year: 1996
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