A Madison Avenue executive embarks on a crusade to battle youth violence

Article Abstract:

32-year-old advertising executive Alan Rambam has founded a violence prevention nonprofit, Shine, Seeking Harmony in Neighborhoods Everyday. Media companies and agencies are committing time, money and commercial space to promote the campaign via the Web, outdoor billboards and television ads. Excite@Home, MTV, Teen People, Tommy Hilfiger, Nickelodean and many others have joined to make shine a brand to teenagers. Beastie Boys, Puffy Combs, Kevin Spacey and many more are integral parts of the promotion of Shine. President Clinton has appointed Rambam director of the National Youth Campaign for the National Campaign Against Youth Violence.

Advertising agencies, Advertising, Advertising and Related Services, Public Sector Advertising, Media Use, Services, Prevention, Teenagers, Youth, Public service advertising, Violence, Rambam, Alan

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There Are Worse Things Than Honest-to-Nature Fat

Article Abstract:

An online survey by FitnessLink shows that 60 percent of those polled believe natural or real foods are better for health than processed or fat-free food. Sixty-two percent say they stay away from artificial sweeteners and 47 percent say they prefer fat food over the fat-free alternatives.

Research Findings, Market Research, Research, Marketing industry, FitnessLink

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Vertigo averted

Article Abstract:

Survey conducted among fans of rock band U2, analyzing positive and negative effects of brand obsession, is presented.

Psychological aspects, Analysis, Case studies, Surveys, Brand choice, Public opinion, Music fans, U2 (Music group), Case study

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