A checkbook for computers is planned

Article Abstract:

Banks and computer companies are working on developing an electronic check. Current electronic payments must be routed through banks, but the electronic checks would allow users to send them directly to the recipient by using an electronic mail system or the Internet. Using the same technology, the recipient could deposit the check. Electronic checks would do everything that paper checks do, but would do it more rapidly and less expensively. The information on an electronic check would include the same information found on paper checks as well as a digital security code identifying the sender. Initial plans call for the electric checks to be developed for PC cards and perhaps migrate to smart cards in the future. The first tests will involve under 1,000 users and will not take place until 1996. The checks do not guarantee that funds are present, so even an electronic check can bounce.

Innovations, Technology development, Electronic commerce, E-commerce, Data processing, Electronic data processing, Technology Information

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Selling soap without the soap operas

Article Abstract:

Procter & Gamble of Cincinnati, OH, convened a "summit" meeting regarding on-line advertising as this company finds ways to offer soap without soap operas. The company emerged as the biggest consumer products company in the US in big part through creating brand awareness by means of its 30-second and 60-second stories that were included into 30-minute and 60-minute stories of a social genre dubbed the soap opera. The two-day summit was attended by some 400 top leaders from consumer marketing and Internet firms that include Coca-Cola, America Online and Unilever, among others. At present, a number of Web sites for consumer merchandise give emphasis on information and not on the emotive aura as shown on TV commercials.

Comment:

Convenes a "summit" meeting regarding on-line advertising as this co finds ways to offer soap without soap operas

Marketing procedures, Ohio, Soap and Other Detergent Manufacturing, Soaps & Detergents, Procter & Gamble Co., Cleaning agents industry, Article

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Selling soap without the soap operas; mass marketers seek ways to build brands on the Web

Article Abstract:

Mass marketers are searching for new advertising solutions that will succeed on the Web, as it becomes apparent that traditional television style advertising is not succeeding. Procter and Gamble held a meeting attended by many Internet executives to determine the most successful means of advertising on the Web. Many of the Internet executives expressed the view that the Internet is not a medium that lends itself to emotional attachment, such as television commercials are able to do. These executives believe that the Web can be better used as a medium for providing consumers with detailed information about brands they already are familiar with, rather than as means of mass-market brand building.

Advertising Management, Planning, Advertising, Marketing management, Internet advertising, Internet/Web overview, Internet/Web advertising, Advertising (Industry)

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