Open to complements
Article Abstract:
Product tie-ins are analyzed. It is observed that at times, the pricing of an unrelated product indirectly helps in the sale of the object product. The importance of product complements as a strategic marketing tool is discussed.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Methods, Product management
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Drowning in regulation
Article Abstract:
The need to reduce regulatory agencies in Australia is discussed.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2006
Organizational history, Company restructuring/company reorganization, Reorganization and restructuring, Administrative agencies, Government agencies, Company organization
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2006
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Subjects list: Australia
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