A focus on customers

Article Abstract:

The success of marketing from the consumer perspective is examined. The factors that promote success among the new generation of customer-focused organizations are outlined. The chief customer officer's (CCO) job in an organization in generating earnings per customer (EPC) is discussed.

Marketing procedures, Targets & Markets, Venture Analysis, Business enterprises, Powers and duties, Corporate officers, Target marketing

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Passion comes alive

Article Abstract:

Seven keys to leadership are discussed. These keys are passion, courage of conviction, clear and compelling vision, thinking and innovating, a relentless focus on the customer, relationship management, and a genuine regard for people.

Practice, Marketing executives, Leadership styles

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Back-door branders

Article Abstract:

Back-door branders work at the senior management level to influence their understanding of the brand. The various types of Back-door branders and the strategies used by them are discussed.

Management, Company business management, Brand identity

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