Customers at the core
Article Abstract:
Strong focus on the needs of target customers provides sustainable profitability to businesses. Details on customer insight integration and pitfalls on the road to being customer-insight driven are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
Target marketing, Profitability
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
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Successfully managing and executing change
Article Abstract:
Strategies for successfully implementing changes in an organization are presented.
Publisher: Graceway Publishing Company Inc.
Publication Name: Journal of Business Forecasting
Subject: Business, general
ISSN: 0278-6087
Year: 2006
Methods, Organizational change, Change management
Publication Name: Journal of Business Forecasting
Subject: Business, general
ISSN: 0278-6087
Year: 2006
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Subjects list: United States, Management, Company business management
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