A new brand of valuation

Article Abstract:

Different methods of measuring a brand' s dollar value and their application are discussed. It enables the companies to track brand equity. The valuation method evolved by the international branding company, Interbrand and the global marketing company, Young & Rubicam in Australia, that have gained strong recognition locally and globally, is also presented.

United States, Advertising agencies, Agencies, Management and Public Relations, Consulting services, Interbrand Corp., Young & Rubicam Brands

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Healthy meal deal

Article Abstract:

Australia's McDonald's Corporation's unique management approaches has helped the company overcome turbulent times. In September 2004, the company accounted for a total of $2 billion sales. Apart from this, the company has launched Deli Choices, new kind of toasted rolls, is increasing it's McCafe coffee outlets and is also renovating all its stores.

Product introduction, Restaurants & Food Service, Food Services and Drinking Places, New Products/Services, Bread, cake, and related products, Commercial Bakeries, Service industry machinery, not elsewhere classified, Bread Rolls incl Frozen, Restaurant industry, Remodeling and renovation, Rolls (Bread), McDonald's Australia

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Reject makes good

Article Abstract:

The growth of the Reject Shop as a biggest rival in the discount variety sector is analyzed. The company has outperformed all others in the industry showing a net profit growth of 34.5% between 2001 and 2003.

United Kingdom, All Other Specialty Food Stores, Variety stores, Parent-to-subsidiary activities, Discount Stores, Subsidiary-to-parent activities, Growth, Company growth, Subsidiaries, divisions and units, Reject Shop PLC

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