A note on multi-regional marketing

Article Abstract:

A vertically integrated organization doing business in 'n' geographically distinct regions is examined with specific focus on its profit maximizing behavior. The study examines the firm's marketing mix decisions by considering two alternative managerial decision scenarios. In the first scenario, an expanded version of the Dorfman-Steiner scenario, the manipulation of all marketing mix factors is done at the regional level. This enables each region to select varying levels of each marketing variable. In the second scenario, the manipulation of marketing variables is conducted at the global level. Therefore, the levels of marketing variables are standardized for all regions. A comparison is made between the Dorfman-Steiner and the 'Global-Regional' scenarios.

Marketing management, Market segmentation

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The multi-item setup-reduction investment-allocation problem with continuous investment-cost functions

Article Abstract:

Managers' allocation of investments in setup reduction programs is examined. A simple transformation to Porteus' (1985) model that simplifies the solution of the multiple-item problem via marginal analysis is introduced. The management context in which the proposed model and its investment function assumptions would apply is analyzed. Results show that managers should invest according to the priorities and sequence traced by the optimal allocation path. Results also reveal the advantage of standardizing setups across various products in stages than to focus on a single setup and reduce it as much as possible before moving on to the next setup. Managers can consider this as an example of technology transfer.

Investments, Inventory control

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Planning for surprise: water resources development under demand and supply uncertainty: I. the general model

Article Abstract:

Research on an unexpected stagnation in future demand growth for a water resources development project in Skane, Sweden, and the stagnation's affect on planning efforts is described. A model was developed to analyze the timing for initiating water resource projects. Results indicated that when lead time is included as a variable, it should be reduced from that optimal under a deterministic future. Higher salvage values for the project were also shown to lead to earlier optimal commitment times.

Operations research, Management science, Analysis, Management, Usage, Sweden, Water resources development, Water resource development, Stochastic processes

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