A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels

Article Abstract:

A theoretical framework based on the degrees of learning subprocesses and cognitive learning was developed to study organizational learning in marketing channels. Task-specific, environmental and organizational factors were also included in the framework. Potential features of organizational memory were analyzed to explain how marketing channels remember what they learned. A number of propositions were developed based on past research and case studies to clarify the relationships between the different constructs.

Analysis, Learning, Distribution channels

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Competitive advantage in the global marketplace: a focus on marketing strategy

Article Abstract:

Issues concerning the role of competitive marketing strategies in the global marketplace are discussed.

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The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector

Article Abstract:

A new study investigates the evolution of marketing strategy within the changing business environment.

Business-to-business market, Business to business market

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