AT&T mulls wireless IPO to get capital

Article Abstract:

AT&T Corp.is going ahead with plans to issue a wireless tracking stock in an initial public offering that could raise as much as $10 billion that could be invested in the wireless business. Such stock could be distributed straight to shareholders, or an IPO could be made of a portion of the assets, distributing the rest to shareholders. Experts put a valuation of the wireless tracking unit at $60 to $70 billion. AT&T's board has yet to approve the move, and AT&T would need the approval of MediaOne Group before issuing such a tracking stock. AT&T needs to make heavy investments to build its wireless network, and analysts consider the planned IPO to be a good option for the company.

Planning, Wireless communications, Securities, Wireless communication systems, Going public (Securities), Initial public offerings

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GM sets stage for another truck-price brand

Article Abstract:

General Motors Corp. geared itself for the latest round of peckup truck battles by setting the price of its redesigned 1999 Chevrolet Silverado at $15,995. The price is just 2% more than the price of the truck's predecessor. Company officials say tht the new truck comes with many standard features that were optional on its predecessor. Such features include a tilt steering wheel, and a split bench seat.

Comment:

Geared for latest round of peckup truck fights by pricing redesigned "99 Chevy Silverado $15,995

Marketing/Advertising Methods, Light Truck and Utility Vehicle Manufacturing, Trucks, Pickup, General Motors Corp., Pickup trucks, Chevrolet, Article

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AT&T to unveil plan to win business customers

Article Abstract:

AT & T is planning to pull in the corporate customers with a new service that will combine communications technology. They seem to have developed systems to carry voice and data traffic at the same time and at a lower price. Although other companies such as MCI WorldCom and Sprint have announced strategies to do the same thing, AT&T would like to prove that it is finally trying to keep up.

Marketing, Company marketing practices

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