Accelerated product introductions and emerging managerial accounting perspectives: implications for marketing managers in the technology sector

Article Abstract:

Technological changesresult in the shortening of product life cycles and consequently, traditional cost accounting systems should be redefined to suit in this competitive new environment. Modifications include 'activity-based' cost systems, cost accounting by goals and strategies and Japanese accounting practices. The integrative process includes application of the new approaches to the differentsteps in introducing a new product. Marketing managers should be open to this kind of adjustments which has to be made with the rapidly changing technological environment.

Analysis, Innovations, Evaluation, Product management, Product life cycle, Cost accounting

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How integrating industrial design in the product development process impacts on company performance

Article Abstract:

Research describing strategies of adopting industrial design in order to enhance product competitiveness is presented. It is concluded that integrating innovative industrial design in a product's development enhances the company's performance.

Methods, Usage, Marketing, Business enterprises, Industrial design

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From experience: Harnessing tacit knowledge to achieve breakthrough innovation

Article Abstract:

The importance of breakthrough innovations to company competitiveness is discussed.

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