Ad giant's top "jerk" wants it all (and another 50%)
Article Abstract:
A description of the strategies and management style of Martin Sorrell, group chief executive of the WPP advertising agency, based in London, England, is presented, with focus on his ambitions to gain a larger market share.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
Officials and employees, Advertising agencies, WPP Group PLC
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1999
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Softdrink giant tries the gentle approach
Article Abstract:
Issues are presented concerning the mass-market advertising strategy which has been deployed by Coca-Cola South Pacific for its flagship and other brands. The marketing of the drinks Pump and Burn are discussed.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Soft drinks, Marketing, Advertising campaigns, Carbonated beverages, Coca-Cola South Pacific
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management
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