Ad world makes the money go round

Article Abstract:

The advertising industry in Australia saw a lot of movement of large accounts in 2000, with the top 10 agencies making new-business net gain billings of more than $AS500 million. Melbourne agency Whybin TBWA & Partners made a net gain of $95.1 million in 2000 billings from new accounts, which included National Foods, Kodak Digital, and the Australian Taxation Office.

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The pessimistic persuaders

Article Abstract:

Australian marketing and advertising agencies will face difficult business conditions in 2002. Many firms will scale down their marketing investment, and this will mean a stronger focus on below the line work. Online advertising has not performed well in 2001, but there is expected to be a sharp rise in interactive advertising on the internet in 2002.

Cover Story

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The hot persuaders

Article Abstract:

The top Australian advertising and marketing executive of 2001 show a real grasp of customer service, together with strong business vision and marketplace innovation.

Evaluation, Officials and employees, Advertising executives, Marketing executives

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