Advertising; for J. Walter Thompson New York, winning the Merrill Lynch account ends a period of tumult

Article Abstract:

Merrill Lynch has chosen J. Walter Thompson New York to handle its global account, with extimated billings of $85 million. The account comes with great relief to J. Walter Thompson, which has lately been shaken by account losses, executive reshufflings and shortfalls in high-profile reviews. Merril Lynch decided to change its advertising agency due to the higher competition in financial services, strengthening Merrill Lynch as a brand name. Thompson had been competing with New York agency D'Arcy Masius Benton & Bowles Communications for the account.

Comment:

Wins Merrill Lynch global account

Securities Dealers, Investment Banking and Securities Dealing, Use of services, Contracts & orders received, Merrill Lynch & Company Inc., Article, J. Walter Thompson New York

---

As Jay Chiat auditions shops for his new company's account, his old agency doesn't have the inside track

Article Abstract:

Temporary Screaming Media chief executive Jay Chiat will look at other offers besides his old company TBWA/Chiat/Day to handle the company account. The content streaming company, which bills between $3 to $5 million plans to hold an on-line audition, although Chiat holds his old company in high-esteem. However, TBWA/Chiat/Day bowed out of the competition. Screaming Media president Alan S. Ellman hopes a campaign would attract new Web sites as clients and promote "contextual commerce".

On-Line Information Services, Marketing procedures, Videotex & Teletext, Telegraph & other communications, Advertising agencies, Online services, Internet services, Contracts, Advertising, TBWA Chiat/Day Inc., Screaming Media

---

Similar abstracts:

• Abstracts: Amalgamation on the agenda for CPA's new leader. Into the unknown: accountancy faces a future of upheaval. Four practitioners tell what it takes to successfully fly solo
• Abstracts: Bell Atlantic sets charges for quarter. SBC, Ameritech 2nd-period profits rose. Cincinnati Bell warns second-quarter profit to be hurt by start-up
• Abstracts: Old rivals fight for new turf-biotech crops. DuPont agrees to purchase of seed firm. AgrEvo to buy Cargill seed unit for $650 million
• Abstracts: Chase details community lending program. Bank of New York pulls bid for Mellon. BankAmerica vows record loans
• Abstracts: Vencor nursing homes face expanding probes. Medicare billing by Vencor Inc. probed by U.S. Inside the game of e-mail hijacking; look-alike Web addresses, run by foes or pranksters, can snag errant missives

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.