Advertising industry
Article Abstract:
The domestic US economy has become less important to advertising in the 1990s as the industry has become more international in order to support the global product efforts of its clients. The advertising industry has also entered into market-services disciplines, among other positive trends, and the industry is also going under consolidation, as well. The Interpublic Group and Omnicon Group are two of the better selections among advertising stocks that are compelling investments.
Publication Name: The Value Line Investment Survey (Part 3 - Ratings & Reports)
Subject: Business, general
ISSN: 0042-2401
Year: 1998
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Advertising industry
Article Abstract:
The good economic conditions in Europe and in the US has allowed advertising industry stocks to advance in the first six months of 1998 and avoid the ripple effect from the Asian economic crisis. Industry consolidation has also helped the industry to grow, and some ad companies have branched out into public relations and market research. Several ad industry stocks have reached high valuations, but others are good prospects for the short term.
Publication Name: The Value Line Investment Survey (Part 3 - Ratings & Reports)
Subject: Business, general
ISSN: 0042-2401
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: