Advertising industry

Article Abstract:

The growth in advertising spending has outpaced the growth in the domestic economy every year since 1993. Expenditures for advertising are expected to increase 7.4% in 1996, to a total of $173 bil., but advertising sales growth is expected to slip to 5.5% in 1997. Advertising vehicles are also changing from traditional audiences to Cable TV and the Internet, and ad agencies are diversifying. Investors must be selective when choosing these stocks.

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Advertising industry

Article Abstract:

Advertising expenditures grew by 8.7% in 1994 and by 7.7% in 1995. This growth is expected to continue in 1996, with coverage of the Presidential and Congressional elections, the 1996 Summer Olympics in Atlanta, GA, and continued deregulation in telecommunications. Ad spending from abroad, which accounts for an average 55% of agency revenues, is expected to increase in 1997. These stocks need to be individually evaluated by investors, however.

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Advertising industry

Article Abstract:

The largest multinational ad agencies increased business in 1995 over 1994 by 15% or more due to industry acquisitions, client consolidation, and economic expansion. Ad expenditures in 1996 are expected to equal 1995, but may lag in 1997 with reduced competition through consolidation. Telephone selling will increase with telecommunications deregulation. WPP Group, Omnicom, and Interpublic Group are good investments for 1996.

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