Newspaper industry

Article Abstract:

Newspapers have overhauled operations to increase efficiency in production and distribution in response to lower ad line rates. However, newsprint prices have increased, topping out at $750 per metric ton in the winter of 1996. Although newsprint prices are decreasing, ad lineage sales in 1996 are running behind 1995 in the retail, classified, and national categories. These stocks are not timely investments for 1996 and 1997.

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Newspaper industry

Article Abstract:

Higher newsprint prices and slow ad space growth have made earnings and margins difficult for the newspaper industry in the 1990s. Operations have been restructured by many newspapers to decrease production and payroll costs in 1995. Ad lineage sales and rates will probably not improve in 1996, but the cost of newsprint may stabilize. As readership is not expected to grow, these stocks should underperform the market in 1996.

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Newspaper industry

Article Abstract:

The market for newspaper advertising increased in the second half of 1996 after several poor years since the early 1990s, and profit margins have been wider with restructurings and increasing ad rates. However, earnings gains may moderate in 1998 with slower economic growth leading to less ad lineage, but good profits may be generated by media subsidiaries. These stocks are suitable mainly for the patient, long-term investor

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