Always seeking sales

Article Abstract:

Coca-Cola South Pacific (CCSP) is attempting to increase its sales of the Coca-Cola brand through micro-management marketing and advertising. In 1998, sales of Coke increased 4% in an industry that grew 6.5%, but 500,000 more Australians began drinking coke on a daily basis. CCSP intends to increase volumes by better matching packaging, prices, and marketing with customers, regions, and seasons. Also, more advertisements are being made locally to target regional consumers. Further, the company is adding more vending machines and testing product displays in route-trade outlets, such as convenience stores.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Bottled and canned soft drinks, Oceania, Soft drinks, Marketing, Advertising, Soft drink industry, Brand name products, Brand names, Coca-Cola (South Pacific), Coca-Cola (Soft drink)

---

Risky brand plan ignores history

Article Abstract:

Coles Myer's strategy of introducing new house brands in its supermarkets is likely to backfire because similar tactics have not yielded dividends in the past. The suppliers of branded products like Farmland, Savings, Reliance and Persona are of the opinion that the supermarket giant is mislead into such a move.

Retail Trade, Services introduction, Retail industry, Column, Company service introduction, Service introduction, Coles Group Ltd.

---

Game console, set and match

Article Abstract:

Sony Computer Entertainment's product PSP, a hand-held version of the Sony PlayStation games console with brand new features is an exception to the existing copycat products. The product stands out as exceptional for its 360-degree marketing campaign.

Prepackaged software, Product introduction, Computer software industry, Software industry, Computer-based entertainment system, Computer entertainment systems, Sony Computer Entertainment Australia, Sony PSP (Computer-based entertainment system)

Similar abstracts:

• Abstracts: Martek Biosciences. Human resources industry
• Abstracts: Measuring unmeasurables. More than cool. Lessons for the losers
• Abstracts: Growing pains. The golden north. Follow the sun
• Abstracts: Wax works. Easy does it. Lot so easy
• Abstracts: Anti-money-laundering software. Back in Brisbane. Inside the WHK fraud

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.