America Online kicks off latest drive for members with new wave of disks

Article Abstract:

America Online (AOL) today is introducing the latest round of marketing free disks through various mailing outlets. Plans call for the leading online service to distribute a million disks per week in places such as mailboxes and cereral boxes by mid-Oct 1998. The new AOL 4.0 software, which the company said is used by more than five million of its subscribers, is featured on the CD-ROMs. AOL is counting on the marketing campaign not only to widen its more than 13-million-member customer base but also to bolster its advertising revenue from electronic commerce. User-friendly AOL 4.0 will overcome a tightening market if it can reach novice customers, the company said. AOL has drawn criticism for previous direct-mail efforts, including the 1996 campaign that circulated an estimated 150 million disks.

Software, Product introduction, America Online Inc., AOL, Database management systems, Database access software, DBMS software, Online information services, Company marketing practices, Online information service, America Online 4.0 (Database access software)

---

For those who scoff at Internet commerce, here's a hot market; raking in millions, sex sites use old-fashioned porn and cutting-edge tech; lessons for the mainstream

Article Abstract:

Adult Web site are doing amazingly well on the Internet, compared to other Internet sites. One reason is that users are able to view pornographic material without leaving their own home, or office. Another is the advertising tactics that the sites use. These sites sharply focus their marketing, placing advertisements in discussion groups that emphasize sexual topics. The sites also charge admission whereas most Web sites are free and they also increase their revenue by selling accessory services. The government does not appear to be planning a crackdown on pornographic Web sites. Recent federal court rulings have guaranteed the Internet the broadest possible First Amendment Rights.

Usage, Internet, Internet service providers, Internet/Web technology application, Technology application, Internet service provider, Electronic commerce, E-commerce software, E-commerce, Pornography

---

The clout of the online critic; good reviews, and most are, mean megasales

Article Abstract:

Within the past year, professional reviewers have greeted customers early in the shopping process with recommendations and an easy link to the purchase. Amazon.com has been a huge success at online criticism, seeing freshly reviewed products zoom from the bottom of the sales charts to the top within hours. That so many of the reviews are mostly puff pieces provokes much criticism. And it's hard to know what is really a review or a subtly-paid endorsement.

United States, Marketing procedures, Video Retailing Service, All Other Information Services, Product information, Home shopping, Amazon.com Inc., Product marketing strategy, AMZN

Similar abstracts:

• Abstracts: America Online to raise fee for unlimited use to $21.95: stock up nearly $12 after announcement. A reorganization is expected at America Online
• Abstracts: On-line trade fees falling off the screen. Amex agrees to join forces with Nasdaq. Chicago and Pacific markets are said to be in merger talks
• Abstracts: Clearing Microsoft's path to digital TV. Gates, U.S. meet as new lawsuit looms
• Abstracts: An empirical study of platform and derivative product development projects. Some approaches to complementary product strategy
• Abstracts: A checkbook for computers is planned. Selling soap without the soap operas. Selling soap without the soap operas; mass marketers seek ways to build brands on the Web

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.