An investigation of coupon-prone consumers Their reactions to coupon feature manipulations

Article Abstract:

A study looks at the interactive effects of consumer coupon use and two different coupon features. One features is the magnitude of coupon face value and the price stipulations set on coupons and the second is brand evaluations.Results from this survey show coupon users were less sensitive in their reactions to increase magnitude and face value.

Sales Promotion-Couponing, Surveys, Consumers, Polling Data, Coupons (Retail), Discount coupons

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Background music pleasure and store evaluation Intensity effects and psychological mechanisms

Article Abstract:

A recent study takes a look at the effects of background music on store evaluations by consumers. It details psychological mechanisms and how they are affected by the background music in stores. The study results found that the pleasure intensity which influenced a store did increase, but not in a directly transferred manner.

Psychological aspects, Environmental music, Background music

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Re-conceptualizing consumer store image processing using perceived risk

Article Abstract:

In order to gain and keep a strategic competitive advantage in the retailing industry, companies need to understand the attributes that consumers value and use in order to choose between stores They also need to understand why these attributes are important. Most studies have found the same attributes to be important.

United Kingdom, Planning, Business planning, Strategic planning (Business)

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