Apple may sell notebook computers with software through retail outlets

Article Abstract:

Apple is considering selling its Macintosh PowerBook notebook computers through retail stores to boost revenue. The computers will feature bundled communications software to attract customers to on-line data services. Apple is undergoing cost cutting to increase profits and is considering abandoning projects that will not be lucrative in the short term. Apple had announced plans for pen-based computers, but pen-based product sales have been poor throughout the industry. Apple may abandon plans for a pen-based PowerBook. Apple has also suffered from lowered costs of IBM-compatible microcomputers that compete with its desktop systems. PowerBook sales were extremely high the first two years the computers were on the market, but Apple is facing increased competition from rival notebooks.

Distribution, Laptop computers, Notebook computers, Revenue, Distribution Management, Notebook Computer, Apple Macintosh PowerBook (PowerPC-based notebook)

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Apple boosts level of power in some models

Article Abstract:

Apple Computer Inc plans to boost the processor speed of its mid-price Macintosh microcomputers and provide color versions of some entry-level models that have been available only with monochrome monitors. The enhancements are seen as a response to the falling prices of Intel-based computers running Microsoft Windows. These inexpensive rival computers pose a threat to one of the Mac's biggest selling points, its ease of use. Apple recently responded by announcing a quicker pace to product rollouts. Apple's new mid-price systems, costing from $1,900 to $4,400, will feature the Motorola 68040 microprocessor, which had been available only in Apple's high-end Quadra computers. Apple will also begin selling a color version of its most basic Mac, the Classic.

Usage, Microcomputers, Product introduction, Product enhancement, Color, Performance improvement (Computers), Microcomputer, Performance Improvement, Apple Macintosh (680X0-based system), Motorola 68040 (Microprocessor), Apple Macintosh Color Classic (680X0-based system)

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Apple to unveil mail order catalog and sell directly to big companies

Article Abstract:

Apple introduces a mail order catalog targeted at large corporations. While Apple will continue to support its traditional sales channels and broaden its retail sales, the company is seeking a cost-effective method for generating revenue. The catalog will focus on specific components and supplies, which will sell for suggested retail prices. The only microcomputer available via mail order will be the Apple Powerbook 145. Company officials believe that some large corporate accounts would prefer to deal directly with Apple. However, Apple believes that most corporate sales will continue to involve resellers. Despite Apple's assurances, some authorized dealers fear that this move is the beginning of the end of their relationship with the computer maker.

Marketing, Distribution channels, Catalogs, Marketing Strategy, Direct Market Channel, Mail Order

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