Apple wants to grow far beyond its core

Article Abstract:

Apple Computer CEO John Sculley has a vision for his company that involves new markets such as consumer electronics, entertainment and portable communications. In an interview, Sculley foresees as much value for Apple shareholders coming from new markets as from Apple's core business, Macintosh microcomputers. Apple will probably start introducing consumer electronics and portable communications products during the next two or three years. There are rumors that a home 'playstation' built around a Macintosh running Hypercard might be developed. The system would include a compact-disc player and would sell for about $600. At least one industry executive, Trip Hawkins, chairman of Electronic Arts, believes $600 is too much. Anything more than $300, says Hawkins, is too much for consumers to pay.

Planning, Computer industry, Forecasts and trends, Technological forecasting, Growth (Physiology), Growth, Strategic Planning, Company Profile, Marketing Strategy, Future of Computing, Diversification, Sculley, John

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Apple and Sharp set venture to develop a line of pocket-size consumer products

Article Abstract:

Apple Computer Inc and Sharp Corp will cooperate to develop, make and sell a new kind of pocket-sized consumer product designed to manage information and to send or receive messages. Few details are released, but the companies say they expect to introduce a product early in 1993. Apple will license software technology to Sharp, and Sharp will share flat-panel-display technology with Apple. Industry observers view the agreement as indicative of a coming together of the computer industry and consumer electronics. A similar cooperative arrangement, they say, might be made between Apple Computer and Sony Corp. In separate news, Apple announces that Sharp will distribute Apple Macintosh microcomputers in Japan.

Computers, peripherals & software, Hand-held computers, Handheld computers, Product development, Japan, Contracts, Sharp Corp. (Osaka, Japan), Trends, Outlook, Cooperative Agreements

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