Managing legitimacy: strategic and institutional approaches

Article Abstract:

This article synthesizes the large but diverse literature on organizational legitimacy, highlighting similarities and disparities among the leading strategic and institutional approaches. The analysis identifies three primary forms of legitimacy: pragmatic, based on audience self-interest; moral, based on normative approval; and cognitive, based on comprehensibility and taken-for-grantedness. The article then examines strategies for gaining, maintaining, and repairing legitimacy of each type, suggesting both the promises and the pitfalls of such instrumental manipulations. (Reprinted by permission of the publisher.)

Organizational research, Organizational behavior, Bibliography

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Damned truths and statistics: combining qualitative and quantitative approaches in organisational research

Article Abstract:

It is possible to combine qualitative and quantitative research when seeking to identify the nature of a particular organization. This approach involves interviewing members of the organization, having first taken care to expose and shed any personal prejudices about the organization. The statements obtained from the interviews must then be converted into a questionnaire, with attention focusing on finding validation and weighting for the qualitative findings.

Research, Corporate culture

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