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Business, general

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Peace, love and Madison Avenue: TV marketers are embracing the sweeter side of the 60's

Article Abstract:

The ad industry is using the early, clean-cut part of the Sixties decade in new TV ads for Amazon.com, Target stores, the new Volkswagen Beetle and other companies and products.

Author: Lauro, Patricia Winters
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
Germany, Automobiles, Automobile Manufacturing, TV Advertising, Media Representatives, Advertising, Video Retailing Service, All Other Information Services, All Other Specialty Food Stores, Discount Stores, Television advertising, Volkswagen AG, Home shopping, Amazon.com Inc., Target Stores Inc., 1960s (Decade)

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Hoping to regain past glory, a campaign for Brut goes politically incorrect, on purpose

Article Abstract:

The advertising company, Ammirati Puras Lintas, has come up with an ad for Brut cologne that tests some class lines.

Author: Lauro, Patricia Winters
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
Marketing procedures, Toiletries, Toilet Preparation Manufacturing, Toilet preparations, Advertising, Toiletries industry, Fragrances (Toiletries), Eau de Cologne, Unilever Home and Personal Care USA

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