Asset stocks and sustained competitive advantage: a comment

Article Abstract:

Ingemar Dierickx and Karel Cool believe that the strategic markets factor model cannot be applied to the research of sustained competitive advantage due to the factor of sustainability of accumulated stocks over time. Assets are characterized by time compression economies, asset mass efficiencies, and casual ambiguities which are difficult for other firms to duplicate. If a firm does possess these assets, it does not follow that they will achieve normal performance by implementing the assets in planning strategies. However, the strategic factors model can be used to examine the cost of an accumulation of asset stocks over periods of time, comparing the costs to the value of strategies.

Analysis, Competition (Economics), Inventory control

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Defensive marketing strategies: an equilibrium analysis based on decoupled response function models

Article Abstract:

The development of optimal defensive marketing strategies is investigated, based on an understanding of the possible reactions of all defenders to an optimal attack. It is assumed that N products each enter the market sequentially, and that an unanticipated attacker based on new technology enters the market. The N product defenders respond in price but not in market position. Advertising and distribution response functions scale sales once this equilibrium has been obtained. It is shown that the optimal defense under these decoupled response function models is for all existing products to decrease their prices, and advertising and distribution expenditures.

Management science

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Strategic factor markets: expectations, luck, and business strategy

Article Abstract:

The financial performance of companies depends on whether marketing strategies result in imperfectly competitive product markets, as well as on the cost of implementing such strategies. To successfully implement such strategies, companies must consistently have more accurate expectations about the future value of these strategies. Accurate expectations of firms are best derived from analyses of skills and capabilities rather than from environmental analysis and the competitive environment.

Management, Usage, Economic policy, Marketing management, Business planning, Market segmentation

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