Asymmetric competitive reactions: Likelihood and their determinants in retail gasoline markets

Article Abstract:

The study presents a research framework and hypotheses for investigating asymmetric reactions and their determinants at the retail level. The results show that each determinant has a great impact on a specific type of reaction strategy and there exist significant differences in reaction likelihood due to brands.

Crude Petroleum and Natural Gas Extraction, Crude petroleum and natural gas, Crude Petroleum & Natural Gas, Petroleum refining, Petroleum industry

---

An advertising model for hierarchically structured markets: Application to the automobile industry

Article Abstract:

Marketers should make use of the market structure information for developing effective marketing strategies in a hierarchically structured market. A Lancaster-type advertising competition model is presented for hierarchically structured and oligopolistic markets that incorporate the market structure information.

Motor vehicles and car bodies, Models, Competition (Economics), Automobile industry

---

The influence of the image of a productEs region of origin on product evaluation

Article Abstract:

Regional variant of the product is an important strategy adopted by the small-and-medium-sized enterprises (SMEs) to distinguish their products and realize benefit. A study is done to examine how the image of a region influences the perceptions of and preferences for products.

Analysis, Influence, Small and medium sized companies, Regional disparities (Economics)

Similar abstracts:

• Abstracts: Electronic data interchange: competitive externalities and strategic implementation policies. Optimizing processing rates for flexible manufacturing systems
• Abstracts: Stewardship value of earnings components: additional evidence on the determinants of executive compensation. The stock market reaction to performance plan adoptions
• Abstracts: Tournaments versus sponsored mobility as determinants of job search success. Organizational hiring patterns, interfirm network ties, and interorganizational imitation
• Abstracts: A collaborative interest model of relational coordination and empirical results. Industry and firm level interaction: Implications for profitability

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.