Back to health

Article Abstract:

Mayne Group experienced a steep decline in its profits after the Pan Pharmaceuticals scandal, which threatened to destroy its consumer products business. It had to withdraw its 470 products, including its entire range of brands from pharmacy shelves after the Therapeutics Goods Administration served a notice to it. Since then it been a major challenge to the company to analyze the situation and concentrate keenly on its campaigning process to instill back confidence in its customers and get back to its normal form.

Australia, Product standards, safety, & recalls, HEALTH SERVICES, Product defects and recalls, Health care industry, Mayne Group Ltd., MAYNY

---

Ad campaigns stretch for new connections

Article Abstract:

Television advertising remains dominant, although observers expect Internet advertising threatens to proliferate. For instance, when Sony launched its new computer game, Medieval, advertising agency Whybin Lawrence TBWA ran ads on television programs such as "South Park," and ran online chats about it in addition to distributing demonstration discs that gave prospective users a taste of the new game.

Electronic computers, Electronic Computer Manufacturing, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Personal & Home Computers, Statistical Data Included, Usage, Innovations, Services, Advertising agencies, Advertising, Television advertising, Computer games, Video game industry, Video games industry, Marketing industry, Internet/Web advertising, Internet advertising, Sony Computer Entertainment America Inc., Whybin Lawrence TBWA

---

Power play

Article Abstract:

The details on growth of revenues of Powerdirect to $116 million for 2004-05, through marketing of small and medium firms, are presented.

Electric Utilities, Electric Power Generation, Transmission and Distribution, Management dynamics, Electric services, Management, Company business management, Small and medium sized companies

Similar abstracts:

• Abstracts: Stressed out. A fight for protection. Post-HIH clean-up falters
• Abstracts: The year that will be. Farmers smile, for now
• Abstracts: It's a long way to the top. Tax reform overdue. New money makes its mark
• Abstracts: High speed connect. Information that clicks. Not the retiring type
• Abstracts: Trolls on the prowl. Dressed for dinner. New online market

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.