Better branding than advertising

Article Abstract:

Advertising messages develop customer interest and it is important that follow-up advertising can still hold the interest of the customers, with the task called "branding beyond advertising". Details on relationship marketing failures and ways on how to come up with effective branding beyond advertising are discussed.

Management dynamics, Advertising, Advertising and Related Services, Consumer Advertising, Management, Company business management, Customer relationship management

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Branding geometry: brand equity is still in the eye of the beholder

Article Abstract:

There is no consensus among marketing experts on brand equity. In spite of it, a spectrum of definitions towards brand equity, is presented, to reduce the ambiguity that exists with brands and branding.

Marketing Personnel, Beliefs, opinions and attitudes

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So you want to be a brand guru

Article Abstract:

The limitations of available brand knowledge in adequately explaining the processes of branding and actual working of brands are examined.

Analysis, Column, Brand name products, Brand names

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