Bonding and nonbonding signals of product quality

Article Abstract:

An examination of product quality signals and the importance of bonding is presented using an advertising model based on the idea that advertising is a durable asset whose worth is decreased by cheating. The model demonstrates how the bonding ability of a signal determines its cost. Bonding refers to the idea that wealth or assets are given up under specific conditions. Research results indicate that the signaling capability of advertising is always a result of a bonding phenomenon. The costs of signals and related quality premiums are basically dependent on the strength of a signal's bonding result in a market.

Research, Analysis, Product quality, Advertising research

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Reducing product liability exposure

Article Abstract:

A company can face products liability for its products if they have defects or causes injury. However, injury is enough reason for a company to be sued. Small businesses can reduce the risk of facing products liability lawsuits through four steps: organizing a safety committee to evaluate products, specifying objectives to prevent accidents caused by product design, creating advertisements and label instructions that do not mislead consumers, and keeping track on a product's safety after being bought through warranty cards and telephone surveys.

Prevention, Product liability, Products liability

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Elliot Wave Signals Dollar Top

Article Abstract:

The Elliot Wave Principal is based on a five year up-wave. The United States dollar may currently be in the last segment of that rising movement. Charting shows a high probability wave structuring for a top. Primary, intermediate and three pattern corrective waves are addressed. The comparative graph of international currencies is highlighted. Since Japan trades yen alone, it suffered from a lack of strength in 1979 and 1980. Estimations for the bottom of a corrective structure are formed using ratios.

International aspects, Pricing, Money

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