Brand construction and deconstruction

Article Abstract:

Creating a brand image is the ultimate aim for any business. Generally, technological changes, corporate restructuring, mergers and acquisitions, all cause for brand portfolio decisions, which are typically to drop, combine, or add. The significance of having a brand image, its role in the promotion of the company, its management in the years to come, are discussed.

Product management, Brand image

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Pulling the right levers

Article Abstract:

The need to tailor marketing techniques in tune with specific requirements of customers and the importance and merits of segmentation for optimizing results in the present complex markets are presented.

Marketing, Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Media buying services, Statistical sampling, Sampling (Statistics), Consumers

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Is the price really right?

Article Abstract:

The pricing of a product has a direct influence on it's brand revenue. The key elements for designing an effective pricing strategy are discussed.

Pricing Policy, Market Targeting & Approach, Pricing, Market strategy, Product price

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