Brand resurrection

Article Abstract:

Pacific Brands, Australian apparel company's performance in the year 2004 has been good. The company announced after tax net earnings of $47.4 million and its shares closed at $3.16 in the November month. This is especially note worthy as the company was written off by the market analysts when it purchased several barely profitable brands from the Sara Lee Corp of United States in 2001 even when its' own brands were not giving the required profits. The reasons attributed to the company's success and the emphasis on advertising and marketing strategies are also discussed.

Marketing procedures, Securities issued, listed, APPAREL AND OTHER TEXTILE PRODUCTS, Marketing, Securities, Clothing industry, Company marketing practices, Company securities, Textile and clothing industry software

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The big store braw

Article Abstract:

Australia's two department store groups, Myer-Grace Bros. and David Jones have reported huge losses. Myer Grace Bros. announced a 58 million dollar loss while David Jones reported a 76% slide in the net profit of annual results. Hence, both the companies are looking at their quality of sales and getting costs out.

Department Stores, Myer-Grace Bros., David Jones (Australia) Proprietary Ltd.

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Mother of invention

Article Abstract:

Breathing new life into an old brand is one of the toughest challenges any marketer can face and the consumers are more demanding about qualities they want from a brand. It is little wonder that when a brand starts to flag, restoring its sales growth is difficult.

Advertising, Evaluation, Influence, Marketing industry, Growth, Brand name products, Brand names, Sales, Sales analysis, Company growth

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