Brisbane Broncos, brought to you by ... who's that?

Article Abstract:

The Brisbane Broncos, a rugby league club, and 131Shop.com.au.Ltd., a start-up electronic commerce business, on July 28, 1999, signed a sponsorship contract worth more than $1 million a year. When negotiations began, 131 Shop had no net worth, but five days later, it raised $7 million. The Bronco sponsorship is part of the $11 million that 131 Shop plans to spend on advertising in its first year.

Australia, Telegraph & other communications, Video Retailing Service, All Other Information Services, Professional Sports NEC, Statistical Data Included, Online services, Internet services, Contracts, Home shopping, Sports sponsorship, Sports franchises, Rugby football clubs, Rugby football teams, 131SHOP.COM.AU Ltd.

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Rafter's business stays in the family

Article Abstract:

US Open tennis champion Pat Rafter's career is being managed in an unusually relaxed style. His brother Stephen is his manager. Stephen is an accountant living in Maroochydore, Queensland, Australia, and he expects to spend no more than about four weeks with Pat in 1998. Pat's mother, Jocelyn, living near Brisbane, books Pat's travel and accommodations. Pat, meanwhile, has a home in Bermuda.

Rafter, Patrick

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Sports management is a competitive game

Article Abstract:

As Australian sports stars' earnings have soared, a new class of personal manager has developed. In addition to getting signatures on contracts, managers are now required to establish financial management packages and superannuation funds. But some managers think that even that is inadequate. International Quarterback's Geoffrey Schuhkraft takes a 'holistic' approach to managing sportspeople

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