Where the value lies in sport sponsorship

Article Abstract:

Companies interested in sports sponsorship should invest in sports that are under-exposed in Australia, such as baseball, netball, rugby union, hockey and soccer because of a lack of sponsors or where present sponsors are doing a poor job. Approximately $850 million was spent by Australian companies on sports sponsorship during 1997. Sports sponsorships are important in Australia because of the interest of Australians in playing or watching sports.

Australia, Finance

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The 50 top Australian earners in sport

Article Abstract:

Australia's top-earning sports personalities are discussed. Golfer Greg Norman, with estimated 1997 gross earnings of over A$29 million is by far the earnings leader. Motorcycle racer Mick Doohan and tennis player Patrick Rafter follow Norman in the rankings. Rafter increased the value of his endorsement contract with Reebok from an estimated A$350,000/yr to over A$1 million, by not signing until he had won the US Open tournament.

Compensation and benefits, Athletes

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Cricketer agent pushes against the boundaries

Article Abstract:

Sports and Entertainment Limited (SEL) has branched out considerably since its representation of Australian Cricketers Association members in a dispute with the sport's board. SEL has acquired 22.5% of Australian Vee Eight Super Car Co., and is developing a golf course, a hotel/nightclub and an apartment complex. It has also signed a three-year joint venture for theater production.

Management, Sports agents, Sports and Entertainment Ltd.

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