Broadcasters urged to try fiber optics as alternative to satellite transmission

Article Abstract:

Bell Communications Research Inc (Bellcore) is developing a fiber optic network for use by television broadcasters to transmit their live television programs underground. ABC is testing the fiber optic network for three months; subsequently, NBC, CBS, Fox and PBS will take turns to test the network for three months at a time. Bellcore is attempting to prove to broadcasters that the land-based network will result in a better quality picture at lower costs than the traditional satellite transmission. Quality satellite transmission is also dependent on positive weather conditions. Bellcore's ulterior motive is to spur interest in fiber optic networks on behalf of its owners, the seven regional Bell holding companies. Such large clients as the broadcast companies would improve the profile of fiber optics. Broadcasters have been reluctant to use fiber optics because switching and control equipment was never sophisticated enough.

Television broadcasting stations, Commercial nonphysical research, Innovations, Television broadcasting, Fiber optics, Telecommunications, Product introduction, Networks, Communications Technology, New Technique, Bellcore

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Cellular phone concerns step up effort to get ordinary consumers on the line

Article Abstract:

Mobile phone companies are looking to ordinary consumers as the companies try to expand their markets beyond business and professional customers. Strategies range from cuts in monthly charges to exotic ad campaigns. Of the 4.4 million Americans who have mobile phones, most now use them for business, but a recent study conducted for Nynex by Yankelovich Clancy Shulman suggests that things could change. One in every four, or about 27 million consumers with incomes over $25,000 a year, will probably buy a cellular phone in the next five years. Costs for cellular equipment and services are still high, and at least one industry observer says that no real consumer boom is possible until calling rates drop. Nevertheless, some companies are not waiting; Metrophone, a joint venture of McCaw Cellular Communications Inc and Metromedia Inc, has slashed service charges for casual users, and most Baby Bells are involved.

Telephone Communication, Miscellaneous retail stores, not elsewhere classified, Prices and rates, Telecommunications services industry, Marketing, Telephone companies, Regional Bell Operating Companies, Telephone Company, Marketing Strategy, Bell Regional Holding Companies, Yankelovich Clancy Shulman Inc., Metrophone

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Once high-tech toys, cellular telephones are becoming staples; cars, golf courses, even Yosemite can be offices, but at a cost to serenity; why makers' stocks are hot

Article Abstract:

Cellular phones are growing in popularity, and they are no longer thought of as high-tech toys. Users can communicate from their cars anywhere they are, whether they are in a traffic jam or a recreational spot such as Yosemite. Besides advantages of mobility, increased work productivity, time management, and monetary savings, mobile phones are also seen as intrusive. They are everywhere. The number of cellular customers in the US has soared to 2.1 million since 1984, when cellular was first offered. This number will probably increase 57 percent, to 3.2 million subscribers, by the end of 1989.

Radio & TV communications equipment, Privacy, Work environment, Time management, Industrial productivity, Trends, Productivity, Mobile Phones

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