Budget 2.0

Article Abstract:

A survey of U.S. marketing professionals showed that more than three-fourths of them think that social media, or Web 2.0, marketing can provide them with competitive edge. Their thoughts on traditional and social media marketing spending are discussed.

Financial management, Methods, Usage, Finance, Oral communication, Company financing, Internet marketing, Survey

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Shout control

Article Abstract:

Consumer-generated media (CGM) intercepts consumers during the brand consideration stage and purchase cycle. Details on the CGM influencers and its effect on consumer affairs are discussed.

Consumer Behavior, Evaluation, Technology application, Consumer behaviour, Social influence

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Stay tuned

Article Abstract:

The new technologies evolving in television broadcasting industry and their usage in marketing campaigns is discussed.

Television Broadcasting, Forecasts, trends, outlooks, Television broadcasting stations, Television broadcasting industry, Forecasts and trends, Market trend/market analysis, Industry forecasts

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