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Business, general

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Building grounded theories of management action

Article Abstract:

A structured approach to ground theory building in relation to management action is considered.

Author: Partington, David
Publisher: Blackwell Publishers Ltd.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 2000

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Learning and organization in the knowledge-based information economy: Initial findings from a participatory action research case study

Article Abstract:

A multiphase, project-based action learning and research project is examined.

Author: Harrison, Richard T., Leitch, Claire M.
Publisher: Blackwell Publishers Ltd.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 2000

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The service brand as relationships builder

Article Abstract:

Relationship marketing is examined.

Author: Dall'Olmo Riley, Francesca, de Chernatony, Leslie
Publisher: Blackwell Publishers Ltd.
Publication Name: British Journal of Management
Subject: Business, general
ISSN: 1045-3172
Year: 2000
Marketing

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Subjects list: Methods, Management
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