Buyers turning to cable as ratings gap slims

Article Abstract:

Industry analysts anticipate that 1998 advertising revenues for national cable networks will expand by $1 billion as they surge upward toward a record $7 billion mark. Nielsen Media Research has reported a significant decline in the combined prime-time ratings for the network broadcasting giants, which include NBC, CBS, Fox and ABC, due to the rapid expansion of audiences for cable television. Industry analysts also noted a shift among media buyers toward cable television network advertising time.

Comment:

Advertising revenues for national cable networks in 1998 will expand by $1 bil as they surge upward toward a record $7 bil

Marketing procedures, Media Representatives, Television, Advertising Activity, TV Advertising, CATV, Cable television advertising, Article

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Diller taps Baker to be president of USA Networks

Article Abstract:

Barry Baker has accepted the job of president and COO at Barry Diller's USA Network with enthusiasm after declining an offer a few years ago. Baker is a veteran broadcaster who sold his River City Broadcasting Inc. to Sinclair Communications Inc. where he has been CEO.

Comment:

Barry Baker hired as president and COO at media giant

Television Broadcasting, Television broadcasting stations, Executive changes & profiles, Officials and employees, Television broadcasting industry, Cable television broadcasting industry, Abstract, Online shopping, USA Networks Inc.

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