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Business, general

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Cider for blokes

Article Abstract:

Bulmer Australia, the cider producer, is launching a new marketing campaign in November 2000 aimed at male beer drinkers aged under 40 to increase sales of its Strongbow Brand.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Finance, Marketing, Brewing industry, Breweries, Cider, Bulmer Australia

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Fat profits: Australia's weight-loss industry says it is flourishing, despite bad press over the collapse of Gloria Marshall

Article Abstract:

Although the weight-loss industry in Australia has been affected by the collapsed of the Gloria Marshall Figure Salons business, it claims to be flourishing.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Australia, Weight loss industry, Diet industry

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Tom Dery emerges as victor of the Saatchi wars

Article Abstract:

A profile of advertising agency M&C Saatchi's Asia-Pacific chairman Tom Dery is presented.

Author: Lloyd, Simon
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Officials and employees, Advertising agencies, Interview, Dery, Tom, M&C Saatchi

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